From ysl to saint laurent paris
It is now a label that embodies youth culture, taking its classic pieces and elevating them to premium status in a way that feels rebellious and cool.
The brand continued to expand in the s and early s with fragrances for both men and women, having launched its cosmetic line in Check out these projects!
The change marks the growing influence of the newly promoted creative director Hedi Slimane, who took over in March. He also started mainstreaming the idea of wearing silhouettes from the s, s and s.
Slimane created a younger, rock and roll grunge aesthetic for it. This aesthetic has now been imitated by almost every brand targeted to a young audience.
Case in point that the name change is still confusing to just about everyone: The Wikipedia page for Slimane says that he "is currently the creative director for Saint Laurent formerly Yves Saint Laurent.
He produced the label's last haute couture collection inand died in The French-born designer has already moved the label's design studio from Paris to his adoptive city of Los Angeles. It was also announced that the design studio would move to Los Angeles, CaliforniaSlimane's adopted home, while the couture atelier would remain in France.
The makeover, to be presented with Slimane's first womenswear collection this autumn, will use similar fonts to the branding.
Why did ysl change to saint laurent
A spokeswoman confirmed that the famous YSL logo, which appears on handbags, lipsticks and shoes, would remain unchanged, although there is no certainty that it will continue to be used as widely. I want to do Saint Laurent by Alber Elbaz. In October , it was reported that Colette received a letter accusing it of selling counterfeit products that seriously damaged the brand. This year Slimane left Saint Laurent only after changing the brand forever. The use of celebrities, rock bands and young people appear to be recycled marketing tricks. This aesthetic has now been imitated by almost every brand targeted to a young audience. He produced the label's last haute couture collection in , and died in The makeover, to be presented with Slimane's first womenswear collection this autumn, will use similar fonts to the branding. In , with an archive of Dior haute couture and ready-to-wear collections behind him and a wealth of opinions about how the modern women should dress, Saint Laurent launched his first couture collection, which opened with a peacoat and wide-leg trouser combination. Slimane had previously worked with Dior Homme until Ford signified a new mood for the label. His style was decidedly more French than the overtly sexy image that Tom Ford propagated. Interestingly, though, few have looked at his legacy in terms of the controversial re-branding of the house, which began in with a name change. It was former Miu Miu designer Stefano Pilati who took over as creative director. Saint Laurent, the collection, has adopted a logo based on its shortened name.
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